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Welcome to Second Life, a podcast spotlighting successful girls who have made major career changes–and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content creation at Who What Wear, each episode will give you a direct line to girls who are game changers within their fields. Subscribe to Second Life on iTunes, and keep tuned. We’ll be releasing new episodes on Mondays.
If you have shopped for sheets in any point over the past six years, you are probably knowledgeable about Parachute. If not, it is the direct-to-consumer bedding and bath essentials company that now also makes mattresses and a few furniture pieces. Nevertheless, it was the exceptionally soft, high quality sheets at an accessible price point that really started the new cult following, and the woman behind it is Ariel Kaye, its founder and CEO.
Kaye established the business in 2013 after seeing the importance of the marketplace for bedding that rivaled the quality of European-made luxury brands for a fraction of the price. But that isn’t where her career began.
Kate got a job at a PR service out of college and before getting a masters. After that came a job in electronic marketing before Kaye was”piece by the startup bug” at 2012. She even took a thoughtful, sensible way to generating Parachute, saying,”Originally, it was always about being home brand, but I felt in order to be successful I need to start little. I needed to check. I had to determine if there was product-market fit. And soI guessed that the best way to get in touch with people was at the bedroom” Fast-forward to today, and Parachute is a firm that is literally a family name.
Head to iTunes and join to Second Life to listen to this special episode and get all the details on Kaye’s journey, in addition to some of her best career guidance.
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