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Today in news that is refreshing: There is a emblem T-shirt on the spectacle that doesn’t cost hundreds of dollars and is not sold out. Business of Fashion only reported that Levi’s quotes it sells a T-shirt a second, that is impressive no matter how popular a brand is. Levi’s growth has been vast over the previous several decades, with a 14% earnings increase of $5.6 billion from 2017 to 2018, and the company went public at the New York Stock Exchange earlier this season. All things considered, Levi’s is on a roll, and shoppers wish to wear its signature batwing logo.
Business of Fashion reports that”In the previous three financial years, sales doubled for shirts, from denim jackets to picture T-shirts, surpassing $1 billion for the first time in 2018.” Levi’s Chief Marketing Officer Jen Sey informed them,”The brand has experienced a significant resurgence in the last five, six decades. Tops and tees in particular have been a huge driver of that.” She added,”The important thing to consider is, it is not only just a T-shirt. You wouldn’t wear a T-shirt using a big logo emblazoned across your chest if you didn’t really believe in the new.”
BoF credits the resurgence of Levi’s logo tees (which first hit the scene in 1967) to’90s nostalgia along with logomania, together with Scandanavian fashion bloggers becoming the first to make the T-shirts something in 2013. The rest is now history. Read more about the meteoric rise in popularity of Levi’s and its logo tees on Business of Fashion, and store our beloved Levi’s logo T-shirts below.
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